Understanding Index Comparisons

Example Index Group and Brand Score

• Benchmark Index:

  • 10 reports per 100 locations

• Example Brand Scores:

  • Brand A = 20 reports per 100 locations

  • Brand B = 10 reports per 100 locations

  • Brand C = 6 reports per 100 locations

When we compare a brand's score to the index, it will fall into one of three categories:

1. Above the Index (Higher Score, e.g. Brand A)

   • What it means: The brand has a higher number of reports or incidents than the average for that index group and metric.

   • Interpretation: This may indicate that the brand is encountering more food safety challenges compared to its peers. This is a negative indicator.

   • Example: If the index for Reports per 100 Stores is 5, and a brand scores 7, they are above the index.

2. At the Index (Equal Score, e.g. Brand B)

   • What it means: The brand's performance aligns closely with the average for that index group and metric.

   • Interpretation: This indicates that the brand is performing on par with the peer index.

   • Example: If the index for Reports per $1M Revenue is 3, and a brand also scores 3, they are at the index.

3. Below the Index (Lower Score, e.g. Brand C)

   • What it means: The brand has a lower number of reports or incidents than the average for that index group and metric.

   • Interpretation: This suggests that the brand may have more effective food safety practices compared to its peers. It's a positive indicator.

   • Example: If the index for Persons Reported Sick per 100k Customers Served is 10, and a brand scores 6, they are below the index.