Why We Use Indexing
Our use of indexes, rather than absolute benchmarks, is crucial for several reasons:
Accounting for Reporting Growth: Growth in consumer awareness of Iwaspoisoned.com is brand-agnostic, and leads to changes in reporting broadly across all brands and sectors. To accurately assess a brand's performance, we use indexing to compare it against an overall rise in reports, ensuring that the increase in reporting—driven by greater awareness—does not skew the interpretation of food safety outcomes.
Maintaining Consistency Over Time: Indexes enable meaningful comparisons not just between brands, but also of a brand's performance over time, even as the total volume of reports changes.
Focusing on Relative Performance: By using indexes, we can highlight how brands are performing relative to each other and to the industry as a whole, which is more informative than absolute numbers for identifying areas of concern or improvement.
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